KOTA KINABALU, 27 October 2025 – The countdown begins for BIGSABAH Sale 2025, Sabah’s biggest international consumer and trade fair, happening from 31 October to 2 November 2025 at the Sabah International Convention Centre (SICC).
Now entering its third year, BIGSABAH Sale has expanded from a local fair into a regional platform linking Sabah with the wider ASEAN and Asia Pacific. This year, the event is set to be bigger than ever, with over 600 exhibitors, the biggest event ever hosted at SICC covering an area of 23,000 square meters, and international participation from nine countries. The organisers are targeting a footfall of 50,000 visitors across the three days, but remain confident that attendance will surpass expectations given the strong line-up of programmes and the growing popularity of the event.
Organised under the theme “Across Markets, Beyond Borders”, the event will hopes to make Sabah as an international gateway to the East ASEAN Region.
Key Highlights of BIGSABAH Sale 2025
1. BIGSABAH Sale – Gourmet, Décor & Home Living (Level 2) and Fashion & Lifestyle (Level 4)
Two exhibition floors will be transformed into vibrant marketplaces showcasing a diverse range of products and services. Level 2 will feature Gourmet, Décor and Home Living, presenting culinary delights, kitchen innovations, home essentials, and creative interior solutions. Level 4 will highlight Fashion & Lifestyle, where local designers, retailers, and international brands converge to present apparel, accessories, beauty, and lifestyle products. Together, these zones will create a holistic shopping and discovery experience for visitors.
2. BIGSABAH Trade Connect
A dedicated trade networking and business matching platform, BIGSABAH Trade Connect connects local and international small and medium enterprises (SMEs) with buyers, distributors, importers, and retailers. Through curated pre-arranged appointments, structured B2B meetings, and networking sessions, the platform fosters meaningful partnerships and cross-border opportunities, positioning Sabah as a hub for East ASEAN business connectivity.
3. BIGSABAH TAMU
Inspired by Sabah’s traditional marketplace, BIGSABAH TAMU offers a lively, community-driven space that brings together rural entrepreneurs, farmers, artisans, and small traders. Visitors can discover authentic local produce, handicrafts, and traditional delicacies, while engaging directly with community producers. The TAMU serves as a bridge between grassroots entrepreneurs and broader consumer markets, preserving cultural heritage while creating new income opportunities.
4. Pesta Makan Buah-Buahan Sabah
In collaboration with the Federal Agricultural Marketing Authority (FAMA), this special festival celebrates Sabah’s rich agricultural diversity. It will feature an abundant showcase of local fruits—both seasonal favourites and rare indigenous varieties—presented in a lively “fruit feast” setting. Designed as both a community attraction and an agricultural showcase, the festival promotes healthy living, supports local farmers, and celebrates Sabah’s identity as a land of natural abundance.
5. Sabah Agro-Fisheries Forum
A professional forum convening stakeholders from the agriculture and fisheries sectors across Sabah, Malaysia, and neighbouring ASEAN regions. The forum will address key opportunities, challenges, and innovations in agro-fisheries, while creating dialogue between producers, policymakers, researchers, and entrepreneurs. It also serves as a strategic platform to encourage international collaboration, promote sustainability, and strengthen Sabah’s role in food security and agro-based trade.
6. Women in Business & Style
This signature segment champions the contribution of women entrepreneurs, professionals, and creative leaders. Featuring exhibitions, fashion showcases, and dialogue sessions, the programme highlights women-led enterprises in retail, fashion, beauty, and services. It also serves as a networking platform to inspire and empower women in business, positioning Sabah as a progressive state that values inclusivity, creativity, and economic participation by women.
BIGSABAH Sale 2025 is collaborating with a network of Strategic Event Partners, including local and regional exhibition organisers, industry associations, and creative agencies. Their involvement will expand the scale of the event, diversify programme offerings, and enhance the visitor experience. By tapping into their networks and expertise, BIGSABAH Sale is set to deliver stronger participation, greater cross-border outreach, and more impactful programming for both exhibitors and the public.
BIGSABAH Sale 2025 also features more international participation not only from Thailand, the Philippines, Indonesia, and Brunei, but also from China, Taiwan, Hong Kong, South Korea, and Singapore. These countries will be represented in both the BIGSABAH Trade Connect platform as well as the Sabah Agro-Fisheries Forum, further reinforcing the event’s regional significance and cross-border collaboration.
Partnerships & Sponsors
BIGSABAH Sale 2025 is made possible through the strong support of government, industry, and corporate partners. The event is organised in collaboration with the Ministry of Tourism, Culture and Environment Sabah and the Kota Kinabalu Municipal Hall, alongside the commitment of corporate sponsors.
This year’s Sponsors are Sabah Credit Corporation and Sawit Kinabalu and Lembaga Koko Malaysia. The event also proudly acknowledges Official E-Wallet Partner – YONO; Strategic Partnerships: MACEOS, Malaysian Association of Hotels (MAH) Sabah/Labuan Chapter, Persatuan Sukan Elektronik Sabah (PERSUES), QUARZ, SR Events Productions, Instant Exhibitions, Borneo Excursions, Discovery Tours (Sabah) Sdn Bhd, Rehan Collection Boutique and Adelston Media. Official Shopping Mall Partner – IMAGO Shopping Mall, Official Airlines Partners – Malaysia Airlines and FireFly, Official Radio Partner – KupiKupi Gm and Supporting Sponsors: GRAB Food.
Their collaboration reflects a shared vision of advancing Sabah’s business events, entrepreneurship, and regional integration, while ensuring that BIGSABAH Sale continues to deliver impact, value, and legacy for the community.
The event is expected to generate significant benefits for local businesses, tourism, and communities, while providing the public with three full days of entertainment, shopping, food, and cultural exchange. Please join us at our inaugural Regional Marketplace.
Event Details
Date: 31 October – 2 November 2025
Time: BIGSABAH Sale: 10:00am – 10:00pm
BIGSABAH Tamu: 10:00am – 05:00pm
Venue: Sabah International Convention Centre (SICC), Kota Kinabalu
Admission: FREE entry for all visitors
For updates, visit www.bigsabahsale.my or follow BIGSABAH Sale on Facebook and Instagram.
Source: Press Release
