KUALA LUMPUR, 16 JANUARY 2026 – Eco-Shop, Malaysia’s leading ultra-affordable household retailer, ushers in the Year of the Horse with its Chinese New Year campaign, ‘Mari Jimat Bersama!’. Running from now until 22 February 2026 at all participating Eco-Shop outlets nationwide, the campaign reaffirms the brand’s commitment to making festive celebrations accessible to all by offering quality festive and household essentials at its signature RM2.60 price point, allowing families to celebrate generously without financial strain.
Anchored in the spirit of mindful celebration, ‘Mari Jimat Bersama!’ serves as Eco-Shop’s reminder that festive traditions are not defined by how much one spends, but by the joy and intention behind them. Through the campaign, Eco-Shop invites Malaysians to welcome the new year with confidence, planning ahead, spending wisely, and celebrating in ways that feel meaningful.
“Chinese New Year has always been a time of hope, renewal, and family,” said Jessica Ng, Chief Executive Officer and Executive Director of Eco-Shop Malaysia. “As we welcome the Year of the Horse; a symbol of resilience, strength, and progress, we want to support Malaysians in celebrating with confidence and peace of mind. Through Mari Jimat Bersama!, we aim to empower families to spend wisely while still creating warm, meaningful moments with their loved ones.”
As part of the campaign, Eco-Shop is introducing an expanded range of festive and everyday essentials from Chinese New Year decorations and serving-ware to kitchen items, homeware, and household necessities all available at its signature RM2.60 price point at participating outlets nationwide. To further enhance value for shoppers during the festive season, Eco-Shop will be running a Buy 5 Free 1 promotion on selected items, with a primary focus on snacks and beverages. This initiative is designed to offer added value to families as they prepare for the celebrations and enjoy the festive period together.
Adding a creative touch to the season, Eco-Shop is also collaborating with Malaysian illustrator Yello Banana, known for her playful, locally inspired artwork, to unveil a special limited-edition angpau design created exclusively for the campaign. The collaboration aims to bring an extra dose of festive delight to customers, while championing local creativity through designs that capture the spirit of the season.
“At Eco-Shop, affordability is just the beginning and our mission has always been to help Malaysians live better through practical choices,” said Jessica. “When families are able to manage their expenses wisely, they gain more freedom to focus on what truly matters: spending quality time together, honouring traditions, and starting the new year on a positive note.”
The Mari Jimat Bersama! Chinese New Year campaign is now ongoing for a limited time at Eco-Shop outlets nationwide. Malaysians are invited to visit their nearest participating store to enjoy festive savings, take advantage of the Buy 5 Free 1 promotion, and celebrate the Year of the Horse with thoughtful preparation, smarter spending, and meaningful moments shared with loved ones.
For more information, follow Eco-shop on Facebook (EcoShopMarketing), Instagram (ecoshop_my), TikTok (@ecoshopmalaysia), and XHS (eco-shop MY).
Source: Press Release
