Global lifestyle brand MINISO has collaborated with Chiikawa, one of the most popular character brands in Japan today, to spread new fun and joy to customers in the U.S. Chiikawa, born from a social media manga and named for the main character meaning “something small and cute,” has become a pop-culture phenomenon across Japan and Asia.
MINISO is thrilled to announce the beloved Chiikawa along with friends Hachiware and Usagi are coming to an exclusive pop-up store in Pavilion Bukit Jalil Mall, Malaysia, on September 20, 2024. The milestone pop-up will witness the hotly anticipated launch of MINISO x Chiikawa merchandise, marking the collection’s debut in Malaysia.
Spanning an impressive 180 square meters, the Chiikawa pop-up store will feature an extensive range of nearly 100 exclusive offerings, from adorable plush toys and stylish bags to unique stationery, all designed to captivate fans of the beloved Chiikawa characters.
With an enchanting design featuring comic inspired images, the pop-up store will creating a world of their favorite characters, Chiikawa, Hachiware, and Usagi.
The Chiikawa pop-up in Kuala Lumpur, Malaysia, following the successful launches in New York and Irvine, is a continuation of MINISO’s global strategy to bring IP design and engaging retail experiences to more markets.
With the introduction of this exclusive collection to Malaysia, MINISO not only celebrates the popularity of Chiikawa but also deepen consumer connections and bring greater joy to the local community.
Source: Press Release
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