FIRST adidas & dáo "You Had Us at dáo" Collaboration Now Happening At Selected adidas Stores

PETALING JAYA, 26 August 2025 — Global sports brand adidas and local dessert darling dáo have joined forces for a sweet serving of originality and nostalgia, bringing to life the brands’ first-ever collaboration through an unexpected collection themed “You Had Us at dáo.”

Summary

Firsts and Fresh Collabs

Combining the world of sport and the local dessert scene, adidas and dáo bring consumers a collection that is lighthearted and functional, complete for the whole family. Providing both adult and kids apparel, as well as collectible accessories, the collection boasts adidas’ signature sleek athleisure with a twist of dáo’s quirky persona in its designs.

“This is our first-ever partnership with a Malaysian F&B brand, and I don’t think we could’ve asked for a better partner. ,” said Preston Page, Country Manager of adidas Malaysia. “It’s not every day that sport meets soy. When we first connected with dáo, we saw more than just a well-loved local dessert. We saw the shared values of joy, authenticity, and a strong local voice in dáo that brings people together, and we knew we were on the right track. ”

Where It All Began

An original tau fu fah brand by siblings Carmen, Joe, and Kelly Lau, dáo is known for its nostalgic charm and cutesy tone, bringing a modern twist on traditional local desserts. With a mission to share the rich heritage and exquisite flavours of their family recipe with dessert lovers, they established the business in 2018 to cultivate an appreciation for this unique style of soy-based desserts.

“Tau fu fah was where we started as a dessert that we’ve been eating all our lives,” explained Kelly Lau, Marketing Manager of dáo. “We are a brand that embraces the heritage of local desserts, which is why we were so excited to work with adidas, the sportswear brand who stands on a legacy of rich heritage in sports, for this monumental collaboration. We might come from two very different worlds, but it’s this common passion of preserving important heritage that has brought us together.”

Food = Emotions

Food is Malaysia’s love language, and adidas Malaysia recognises this. This campaign “You Had Us at dáo” isn’t just a cheeky tagline, but about that instant connection when seeing something familiar, fun, and authentic; that a Malaysian favourite can meet a global icon while still being full of local flavour. In a launch event earlier today at dáo Damansara Jaya, the event celebrated the unexpected but welcome meeting of two icons from different worlds, bringing together adidas Creators and dessert fans for a playful tribute to culture, roots, and Malaysian flavour.

Guests were treated to a first look at the adidas x dáo capsule collection ahead of its public release on 20 August 2025, while enjoying curated dáo treats. Embracing both brands’ love for creativity and authenticity, the launch served up a full sensory experience that hit the sweet spot.

On dáo Move

Recreating dáo’s iconic dessert cart to serve up apparel instead of tau fu fah, adidas provides a mobile pop-up for consumers to experience the collection for themselves, moving accordingly to the following adidas outlets:

20 – 26 August | adidas Brand Concept Store, 1 Utama
27 August – 2 September | adidas Home of Sports, Mid Valley Megamall
3 – 9 September | adidas Performance Store, Pavilion Bukit Jalil

With a minimum purchase of two items from the collection, consumers will receive an exclusive plushie. Additionally, in a weekend-exclusive promotion in the said malls, consumers who purchase an item from the collection on the weekends from 23 August to 7 September will receive a free soymilk while stocks last. Be sure to catch the adidas x dáo collection from 20 August via www.adidas.com.my, the adidas mobile app, and at the following adidas stores: