“Come on Barbie, let’s go party!” Calling all Barbies (and Kens), hop in and let’s paint the town PINK by shopping till we drop at MINISO x Barbie’s newest IP Collection Store!
Pink MINISO x Barbie IP Collection Store Now Open At Berjaya Times Square, KL
Opening its doors on March 30 at Berjaya Times Square Mall in Kuala Lumpur, this pretty pink store offers a vibrant Barbie-themed shopping experience that draws inspiration from the iconic Barbie collection. Soaring to life in a spacious 200m2 space and offering over 3,000 items, the new pink-hued IP Collection store houses a wide range of popular IP products like the latest Barbie Ballet Eau de Parfum collection.
There are lots of other totally fetch Barbie items such as handbags, wallets, adorable accessories, makeup and stylish merch too.
Visitors can also shop for other exclusive MINISO IP brand collaborations with famous franchises that include Disney, Snoopy, Minions and Care Bears, along with many toys, household items, cosmetics, stationery, perfumes and more up for grabs!
Taking inspiration from Barbie’s fashionista flair, the IP Collection store features an aesthetically-pleasing environment that’s completely decked out with pink walls, pink palm tree lights, neon-pink signages, mirrors and an Instagrammable Barbie fragrance area.
Shining with a joyful ambience, it promises an unforgettable shopping experience especially for devoted Barbie fans!
Adding to the excitement, MINISO treated shoppers to a MINISO Fashion Week event during the store’s opening as well.
A pink Barbie photo booth that was set up as a pop-up in front of the store attracted many visitors, while some lucky shoppers even won MINISO x Barbie IP-themed goodie bags in their delightful lucky draw.
Models in pink outfits distributed flyers, gifts and posed for pictures with the crowd.
As MINISO continues to expand their growth in Malaysia, the launch of this newest Barbie-themed IP Collection store definitely marks an exciting milestone for them.
Capturing the hearts of many shoppers from all walks of life, each future store seeks to continuously spread MINISO’s Joy Philosophy and brighten up a customer’s shopping experience.
So, rock a pink outfit and let’s go to MINISO x Barbie’s hype-worthy IP Collection Store. It’s here to slay!
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