Malaysians can set their alarms at 10AM daily to enjoy year-long discounts with the improved Lazada Flash Sale, where customers can enjoy daily RM9.90 deals with free shipping from April onwards, along with special seasonal surprises of up to 90% discount, and RM1.00 items. Fresh produce, food & beverage, mother & baby care, fashion, electronics, home furnishing and more are among the products that customers can snap up on a daily basis throughout the year.
Highlights of Lazada Flash Sale in 2020
- More variety: Since the pilot in early February 2020, Lazada became the first eCommerce platform in Malaysia offering fresh produce on Lazada Flash Sale. By partnering with local farmers and fishermen, we are better able to meet the everyday need for fresh ingredients to be delivered direct to homes. Vegetables, poultry, and fish are among the produce harvested, processed, and freshly caught from the sea before delivery. Customers can purchase these fresh produce from MyMarket and MyFishman official stores today.
- Amazing deals: Customers can enjoy daily RM9.90 deals with free shipping, along with special seasonal surprises of up to 90% discounts, and RM1.00 products.
- Wider selection: We have been closely observing consumer buying behaviour and are now bringing more households items to Flash Sale, to better match the needs of customers.
Three consumer trends that Lazada observes and serves
- There is a strong emphasis on health and well-being amongst Malaysians and the addition of fresh fish and chicken, and other fresh items, as part of Lazada Flash Sale offerings, is due to the increasing needs of Malaysians households for fresh ingredients and local organic goods.
- Malaysians care about product authenticity and safety. With LazMall Milk Formula Guarantee programme, we saw an increase of 600% year-on-year for milk formula purchased during the last 12.12 Grand Year End Sale. Milk formula products continue to record strong sales on Lazada’s Flash Sale, as seen in the recent Enfagrow Super Brand Day sales, which saw flash sales contribute close to 90% of Enfagrow’s performance.
- Every ringgit counts for Malaysians, as shown in the madness in our 11.11 Shopping Festival and 12.12 Grand Year End Sale. Instead of waiting for sale periods, Lazada’s Flash Sale offers consumer opportunities to gain great savings every day and all year round.
“As Malaysians’ one-stop lifestyle destination, Lazada is committed to bringing convenience to our customers with no compromise in quality and service. This year, we see a surge in unit sold per item, and more top brands and international brands including Enfagrow, Converse and Xiaomi joining our Flash Sale. The increasing popularity of Lazada Flash Sale also enables our sellers and brands, including micro entrepreneurs from the agriculture industry, to have access to the vast customer base of Lazada.” said Leo Chow, Chief Executive Officer, Lazada Malaysia.
Source: Press Release
