KUALA LUMPUR, 29 August 2024 – IKEA is calling on Malaysians to catch up on sleep! This September, you’re invited to the IKEA Snooze Fest, a month-long pyjama-clad celebration like no other – packed with exciting activities, performances and workshops. The latest instalment of its annual sleep festival series, IKEA Snooze Fest is happening across IKEA stores nationwide starting 7 September.
A study by the Asian Journal of Medicine and Health Sciences has shown that 9 of 10 Malaysians experience insomnia, and more than 50% of working Malaysians do not get a minimum of 7 hours of sleep daily. Additionally, according to the 2023 IKEA Life at Home Report, more than one-third of Malaysians find sleep key to maintaining a sense of mental wellbeing at home.*
Constant connectivity and the fear of missing out means that sleep is no longer a priority. By placing an extraordinary focus on sleep, IKEA is encouraging Malaysians to take a break from their busy schedules, press the snooze button and catch up on rest.
“At IKEA, we believe quality sleep is essential for a better everyday life. Everyone deserves a good night’s sleep. IKEA Snooze Fest aims to inspire Malaysians to rediscover the power of quality sleep,” Malcolm Pruys, Country Retail Director of IKEA Malaysia shares. “For an entire month, our stores will be a source of inspiration for everything sleep. Beyond exploring six elements that play a significant role in sleep quality, we want to help customers uncover the benefits of good sleep and prioritising a good night’s rest, while creating new, fresh experiences with us,” he concludes.
Month-long Snooze Fest Extravaganza
Make your weekends count by discovering the path to better sleep. For an entire month starting 7 September, IKEA Damansara, Cheras, Tebrau and Batu Kawan will host a series of sleep-focused activities to remind you that quality rest doesn’t have to be complicated.
- Unplug with dreamy acoustic sets: Unwind to live music every weekend as your favourite local artists like Zee Avi, Alena Murang and Ezra Kairo take the IKEA stage.
- Master the art of sleep – Get tips and tricks for a well-deserved rest at workshops hosted by your friendly IKEA co-worker.
- Nap like a Pro – Join our bi-weekly power nap competition and see how well you can drift off.
- Cozy up and claim – Embrace your inner sleep enthusiast and redeem a free nasi lemak breakfast when you show up in your comfiest pyjamas.
IKEA Snooze Fest will be everything you dream of and more (and anything but a bore!). More surprises are in store, including the chance to meet your favourite artists and influencers like Arwind Kumar and Joseph at IKEA Damansara, Graeme and Ming Yue from Sip & Spill at IKEA Cheras, Sai from Wabikong and Dennis Lim Ming at IKEA Batu Kawan! Follow IKEA Malaysia on social media for updates.
*Based on survey of 1,074 respondents in Malaysia carried out by YouGov on behalf of Ingka Holdings B.V. between May – June 2023
Source: Press Release
READ MORE: Cadbury Dairy Milk Embraces Generosity with New “For You, I Would” Campaign
