Heineken®, the most globally adopted beer brand, celebrates its 150th anniversary by embracing the diverse ways people enjoy good times with the brand.
To commemorate this milestone in Malaysia, Heineken® has partnered with renowned fashion influencer Jane Chuck and her homegrown premium label, Motherchuckers, to launch the ultra-exclusive Heineken® 150 x Motherchuckers limited-edition streetwear collection, inspired by the universal language of style and expression.
Heineken® 150 x Motherchuckers’ “That After Party” collection features a diverse mix of items, including both cropped and regular t-shirts, and coordinated sweat suits, offering a stylish ensemble for any night out in shortbread, ochre, and Heineken®’s signature red and green colourways.
Grab your limited-edition pieces exclusively during the Heineken® Party, and starting from 18th August, you can also purchase it online to keep the good times flowing in style long after the event. The collection includes uniquely designed caps with a built-in bottle opener, a practical and clever twist that doubles as a conversation starter, ensuring the good times keep flowing.
Heineken® Lets the Good Times Roll
That is why Heineken® celebrates your idea of good times wherever you are in Malaysia. At participating outlets, fans of Heineken® can enjoy Heineken® their way. Purchase a bucket or set of Heineken® beer and let the #whateverken serve up unique creations like Heine-Rita, Heine-Berry, or Heine-Tea at no extra cost.
Source: Press Release