Okay beauty fam, listen up — Colgate is seriously levelling up the smile game with their latest drop: the first-ever Colgate Optic White Purple Serum. Yup, you heard that right — a serum for your teeth. It’s a teeth whitening booster that uses a deep, rich purple formula to colour-correct yellow tones and instantly brighten your smile. Say hello to effortless confidence, anytime, anywhere!
We’ve all got our skincare routines, haircare rituals, and perfectly curated makeup kits — but what about our smile? Colgate’s here to remind us that oral beauty is just as important, and this new serum is officially a must-have beauty essential.
A Whole New Era of Oral Beauty
If you loved last year’s viral Colgate Optic White Purple toothpaste, you’re gonna be obsessed with this new serum. The OG toothpaste took over our feeds with its purple magic — instantly colour-correcting yellow tones while gently polishing teeth. Now, they’re taking it up a notch with this portable little powerhouse that you can use as a quick touch-up wherever you are.
Anand Taparia, the Senior Marketing Director at Colgate-Palmolive South ASEAN, said it best: “We believe in radiant, healthy, and authentic smiles that spark confidence.” We feel that ✨.
So, How Does It Work?
It’s all about colour theory — the purple tones in the serum balance out yellow shades on your teeth. Think of it like purple shampoo for your smile. Genius, right?
Here’s your new go-to routine:
🟣 Pump: Squeeze one pump of the serum onto your toothbrush.
🟣 Purple: Brush for 2 minutes and let that luxe deep purple do its thing.
🟣 Smile: Flash those pearly whites like the confident queen (or king!) you are.
And don’t worry — it’s enamel-safe and perfect for daily use. It’s not a replacement for your toothpaste, but more like a glam sidekick to boost your shine. For max results, pair it with the OG Purple toothpaste.
The Serum You Didn’t Know You Needed (Until Now)
Whether you’re heading to brunch, prepping for Raya OOTDs, or just want to look extra on that Zoom call, this tiny tube fits right into your beauty pouch. Whitening touch-ups on the go? Yes, please!
You can grab the Colgate Optic White Purple Serum now on Lazada, Shopee and TikTok, or at your nearest Caring, Guardian, or Watsons.
Time to glow up your oral care game and give your smile the spotlight it deserves. 💜✨
For more information, head over to the Colgate Optic White Purple Serum product page.
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