KUALA LUMPUR, 20 JANUARY 2024 – Duopharma Biotech Berhad (“Duopharma Biotech”) via its subsidiary Duopharma Consumer Healthcare Sdn Bhd (DCHC) has entered into a smart partnership with Tourism Malaysia for a year-long campaign called ‘C-Fu: Be The Master of Your Health’, running from January to December 2024. Driven by Tourism Malaysia’s initiatives to reignite passion for domestic tourism in Malaysia, the campaign is encouraging safer enjoyment of ‘Cuti-Cuti Malaysia’ with the help of Duopharma Biotech’s flagship Vitamin C brand Flavettes® – the #1 adult Vitamin C brand in Malaysia. The campaign name ‘C-Fu’ is a play on the word ‘sifu’ or master, highlighting everyone’s ability to be the master of their health while travelling, by boosting their immune system through daily intake of recommended amounts of Vitamin C, conveniently available in a single Flavettes® tablet.
The campaign was officially launched in Genting Highlands recently, at an event graced by representatives from the Malaysian Tourism Promotion Board (Tourism Malaysia) Mohd Amirul Rizal Abdul Rahim, Senior Deputy Director, Advertising & Digital Division and Dr Khairul Hilmi, Senior Assistant Director, International Promotion Division (Americas, Europe, Oceania). Also present were Wan Amir-Jeffery Wan Abdul Majid, Chief Executive Officer-Commercial of Duopharma Biotech Berhad and Spencer Lee, Senior Vice President of Sales & Marketing, Genting Malaysia Berhad.
“With Tourism Malaysia encouraging Malaysians to enjoy the bountiful local attractions on offer, we have entered into a smart partnership with them in the ‘C-Fu: Be The Master of Your Health’ campaign to remind everyone to stay healthy and safe on the road by boosting their immune system with sufficient daily Vitamin C intake. With a tube of Flavettes® Vitamin C in every traveller’s luggage, it is so convenient to take one Flavettes® tablet a day to meet daily Vitamin C requirements. Combined with staying hydrated and maintaining hygiene with handwashing and sanitising, we can reduce the risk of contracting contagious respiratory illnesses such as Covid-19, influenza and the common cold. After all, it’s never fun to fall sick while on holiday,” said Wan Amir-Jeffery Wan Abdul Majid, Chief Executive Officer-Commercial, Duopharma Biotech Berhad.
In the campaign, shoppers will be able to redeem one of 40,000 free boxes of Flavettes® Vitamin C + Zinc 30’s worth RM40.90 (RRP) at participating Watsons outlets located across Genting Highlands, Johor Bahru, Penang and Kota Kinabalu – the top domestic tourist destinations in Malaysia, from January to December 2024, while stocks last. To make the redemption, shoppers will need to fill in their details online at www.flavettes-travelsafe.com and show the confirmation page together with a purchase of any item from the participating Watsons outlet. Each shopper is entitled to make one redemption per person.
Following the main launch in Genting Highlands, there will also be local events to kick off the campaign in the other locations. In addition, roving teams from Duopharma Biotech and Watsons will also be making special appearances at selected high traffic areas during festive seasons, such as at the Malaysia-Singapore border crossing in conjunction with the ‘balik kampung’ period for Aidilfitri celebration.
The ’C-Fu: Be The Master of Your Health’ campaign is also giving away exciting prizes worth a total of RM20,000 during the campaign period. To stand a chance of winning, customers are required to take a photo or video of themselves redeeming their free box of Flavettes® Vitamin C + Zinc 30’s at Watsons, post the content on Instagram and tag @Flavettes.
To find out more about the exciting prizes to be won and other details of the ‘C-Fu: Be The Master of Your Health’ campaign, including the list of participating outlets, please visit https://www.facebook.com/FlavettesMalaysia. Stay tuned for more news and updates!
Source: Press Release
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