KUALA LUMPUR, 19 December 2023 – Hennessy welcomes the 2024 Chinese New Year, the majestic Year of the Dragon, with a striking limited-edition collection inspired by a digital art piece created by visionary Chinese artist Yang Yongliang, called ‘Dragon’s Odyssey’.
In honour of the dragon, the most symbolic and vital animal of the Chinese zodiac, Yang Yongliang has combined traditional drawings with striking digital art which literally breathe life, movement, energy, and fire into a collective of metallic dragons dancing in and out of waves. The unique artwork has incredible attention to detail, with a three-dimensional element which brings out even the texture of the dragon’s skin and teeth. Each bottle features a colour which embodies the aspirations of the new year – red for joy and luck and gold for prosperity.
Yang Yongliang grew up in a picturesque old water town in Greater Shanghai and was trained in traditional Chinese landscape painting. He later went to college in central Shanghai to study digital and three-dimensional art. As he was growing up and learning about different artistic techniques, Shanghai was undergoing a significant and rapid urban transformation all around him. All of these influences fuelled Yang Yongliang’s artistic style, and he is known for mixing traditional Chinese art with contemporary, innovative digital technology, practising digital photography like a painter. His work for Hennessy sees him combine these artistic mediums, with ‘Dragon’s Odyssey’ connecting the past the to the future, taking the traditional dragon and breathing life into them with a three-dimensional element.
Says Yang Yongliang; “It was important to me to work with a brand that has respect of its own history and traditions, as Hennessy does. It links the present to the past in everything it does, and I resonated with that. My inspiration for this collection comes from my special fondness for dragons –they’re so symbolic and legendary, and I grew up hearing stories about them. When I was a young boy, my grandmother gave me an antique coin with a dragon on it. I wanted to share that memory in this Hennessy collaboration, and that’s why the dragon has a metallic surface, like a childhood memory of seeing a dragon on a coin. Using contemporary digital technology meant I could add a three-dimensional element and bring the dragons to life, and I hope this inspires people to learn more about the historical and cultural contexts of dragons.”
Inspired by Maison Hennessy’s campaign strapline ‘together we are unstoppable’, the limited-edition collection embraces the ethos of 2024; a year to unleash positive energy and celebrate what brings us together. The art adorned bottles are available in Hennessy V.S.O.P, X.O and Paradis – an exquisite and rare collectable decanter in a beautiful oak giftbox. They are all perfect as either a gift during the festive season, or as a drink to see in the new year with friends and family, or even as a centrepiece in the home.
Nausicaa Charrier, Marketing Director of Moët Hennessy Malaysia & Singapore, shares that “Hennessy has forged a profound bond with the Chinese-Malaysian culture, standing hand in hand with Malaysians for decades. With 163 years of shared history, we are thrilled to celebrate the majestic Year of the Dragon, a symbol that resonates deeply in the hearts of Malaysians. As we launch our limited-edition collection in Malaysia, we look forward to welcoming this Lunar New Year with our cherished Hennessy community, where the spirit of togetherness has been a constant companion on our journey through the years.”
The limited-edition collection is available locally at major supermarkets in Malaysia, as well as online at The Good Stuff. Furthermore, enthusiasts are invited to experience the unveiling of the exclusive collection and celebrate the onset of the new year at W Kuala Lumpur, commencing on 18th January for a period of four weeks.
Source: Press Release
READ MORE: Celebrate Your Dream Christmas Holiday With airasia Superapp’s Biggest Sale
Check out our documentary series – Foodie Originals
–
We would like to invite you to join our New Telegram Group! We will regularly post about good food, casual promos, giveaways, and interesting findings in Malaysia.
