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Popular Korean Beauty Brand 3CE Opens First Malaysian Concept Store At The Exchange TRX

Hailing all the way from South Korea, cult beauty brand 3CE (3 CONCEPT EYES) has now opened their very first concept store in Malaysia at The Exchange TRX, KL!  

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3CE Opens First-Ever Concept Store At The Exchange TRX

Founded in 2009 by Stylenanda, 3CE is a highly popular Korean beauty brand that has quickly won over millennials with their innovative formulas, Insta-worthy packaging and feminine makeup colours. 

Image: @3ce_official (IG)
Image: @houseof3ce (IG)

Mostly available in alluring palettes and vivid colours of pink, red, orange, beige, purple and lots more, 3CE’s makeup aims to empower young and sophisticated women who are interested in creating a bold total look.   

Image: @3ce_official (IG)
Image: @3ce_official (IG)

Colourful and stunning, 3CE’s products are a perfect complement to those that prefer a sassy fashion-forward streetwear look with a romantic edge. 

Image: @houseof3ce (IG)
Image: @houseof3ce (IG)

Long-lasting and hyper-pigmented lip tints and lipsticks are the iconic crowd-favourites of 3CE, alongside tinted lip balms and glosses. 

Image: @3ce_official (IG)
Image: @houseof3ce (IG)

Apart from lip products, 3CE also has many versatile eye shadow palettes, blushes, eye pencil liners, mascara and eyebrow products that can be suited to every season or special event.  

Image: @houseof3ce (IG)
Image: @houseof3ce (IG)

With styles and colours spanning the spectrum of intense to neutral, 3CE ensures that everyone can create their own ideal K-Beauty look. Best-sellers include the coveted Velvet Lip Tint, Soft Lip Lacquer, Matte Lip Color, Multi Eye Color Palette, Cream Blusher and Mood Recipe. 

Image: @houseof3ce (IG)
Image: @houseof3ce (IG)

3CE’s concept store announcement posts were first shared on The Exchange TRX’s social pages on 19th April, 2024. The announcement post also showcased a video of a vibrant pink futuristic underwater world that excited viewers to the store’s soon-to-be launched opening.

Image: @3ce_official (IG)
Image: @3ce_official (IG)
Image: @theexchangetrx (IG)

“From Seoul to KL, the latest 3CE concept store will land on our shores very soon. Welcome to Pink Space,” teased the post.  

Image: @3ce_official (IG)
Image: @houseof3ce (IG)

To date, both The Exchange TRX and 3CE have yet to share when the store will be officially opening. Don’t leave us hanging though, we hope that they will announce their debut date soon! 

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Image: @houseof3ce (IG)
Image: @houseof3ce (IG)

Share this article with your glam squad and put your hands up if you’re as excited as us for 3CE’s first Malaysian concept store too!  

Updated On 25th April, 2024: 3CE has launched the concept store on 24th April, 2024 and it is now open to the public.       

READ MORE: Famous Sakanoue Shaved Ice From Tokyo Spotted In KL    

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