Kuala Lumpur, 20 February 2024 — Unveil the world of flavour with OATSIDE’s latest offerings—the Pocket Pack series! Now available in a convenient 200ml size, relish the crowd favourites Barista Blend & Chocolate, and indulge the once-exclusive cafe oat-latte with the all-new Coffee. Discover OATSIDE Pocket Packs at major convenience stores and supermarkets all across Malaysia. In celebration of the launch, OATSIDE is excited to invite everyone to the OATSIDE Pocket Festival happening on 8 – 10 March 2024 at the Starhill Gallery.
“We started in Malaysia in 2022 with OATSIDE’s 1L range and we have had great reception from cafe partners and consumers across the country. People love that our oat milks are low in sugar but don’t feel like a compromise on taste, which resonates with our mission of being the plant milk for people who don’t care for plant milks. We are so excited to share our new range of OATSIDE Pocket Packs with Malaysians, with a convenient on-the-go format and also introducing our new variant – the Oat Latte,” said Benedict Lim, CEO of OATSIDE.
“OATSIDE Pocket Packs are a super convenient way to enjoy our oat milks in the morning or as a snack through the day,” said Jessie Chuah, Country Manager of OATSIDE Malaysia. “We are so excited for people to try our new Coffee variant — an oat latte that combines our signature OATSIDE Barista Blend with coffee and is available at an accessible price point.”
Starting this month, OATSIDE Pocket Packs will be available across convenience stores like 7-Eleven, MyNews, CU, and more, as well as supermarkets including Village Grocer, QRA Foods, Food Merchant, Ben’s Independent Grocer.
Step into the bright side of life at the OATSIDE Pocket Festival
Discover the joy of endless awe as you immerse yourself in all things OATSIDE. Festival-goers can expect the brand to come alive as various pocket spaces become playgrounds for colourful insta-worthy installations, mini-games, and a market headlined by homegrown artisans.
The heart of the festival will pulse at the Pocket Café, the ultimate grab-and-go destination where you can swiftly grab and savour a variety of OATSIDE-infused beverages, including an Espresso shot with OATSIDE Barista Blend Pocket Pack for an Oat Latte and an OATSIDE chocolate drink.
For those needing a break, step into Pocket Eden, a charming nature-inspired space for chilling and sitting back offering a perfect backdrop for the ‘gram. Designed to be the spot that ignites excitement is the Pocket Playland, a perfect place to awaken your inner child and showcase your pocket-stuffing skills in ‘Pocket Full of Packs,’ a thrilling 15-second challenge to collect as many Pocket Packs as possible.
Continue the adventure and explore the wonders of Pocket Mart, a convenience store filled with grab’n go treats that fit perfectly in our Pocket Cart. To top it all off, indulge in an exciting lineup of local creators at the OATSIDE Market curated by Ping Min Market, each infusing the spirit of OATSIDE into their offerings. From tantalising food to handcrafted artisan goods, there’s something for everyone.
The fun doesn’t stop there! Festival-goers eager for a challenge are welcomed to play ‘Dunk The Oat,’ a compact arcade game that tests your aim or partake in the thrill of ‘Count the Pocket Packs,’ a guessing game where sharp-eyed participants have the chance to win a 3-month supply* of OATSIDE. Join the daily winners in the excitement, and for an extra dose of adrenaline, participate in our live counting sessions on social media where followers can actively engage for a shot at claiming the coveted prize.
As OATSIDE continues to redefine the way we experience flavour, the Pocket Pack Series and the OATSIDE Pocket Festival mark the beginning of an exciting chapter. Join us on this flavourful journey, explore the pocket-sized wonders, and indulge in the wholesome goodness that OATSIDE has to offer. The OATSIDE Pocket Festival is open to the public from 8 – 10 March 2014, 10 am – 10 pm daily. Follow @oatside for the latest updates.
Source: Press Release
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