Pepsi Introduces Pepsi Blackout Hour By Challenging Malaysians To Go Offline & Bond With Your Loved Ones

With the internet, we’re often spending more time on our gadgets that we disconnect from our loved ones in reality. Even during mealtimes, we tend to connect to our devices instead of engaging with one another. To bring back the value of mealtime togetherness, Pepsi® is introducing Pepsi Blackout Hour! It’s a challenge for Malaysians to focus on the fizz, feast & loved ones!

Pepsi Launches Pepsi Blackout Hour To Encourage Mealtime Bonding

Pepsi Blackout Hour

The goal is to set aside your phone for an hour, in which any phone movement detected will lead to disqualification. If you successfully complete the challenge, you get to win an RM20 Grabfood voucher! T&C apply.

Pepsi Blackout Hour

Here’s how to join this challenge from now till 4 Jan 2022:

1. BUY Pepsi® Black “Taste of Malaysia” limited edition pack & scan the QR code on it

2. FOLLOW the Pepsi® Blackout Hour microsite instructions, which includes putting aside your phone for an hour. P.S. for the best experience, put your phone on silent mode.

3. ENJOY your meals & stand to win RM20 GrabFood Voucher!


As year-end celebrations are approaching, this would be the perfect opportunity to challenge yourselves & disconnect to connect with your friends & family over festive meals. Add refreshing fizz to your feast with a yummy glass of Pepsi® Black to complete your meals as Pepsi® Black offers the same bold Pepsi® taste, without any calories!

Pepsi Blackout Hour

To be fully immersed into the experience, you can also head over to participating F&B outlets to participate in the challenge and stand a chance to win additional prizes, including exciting Pepsi merchandise. Check out the F&B outlet list on Pepsi Malaysia’s page!

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