Food

Secret Recipe Turns 25 With New Brand Ambassador Mira Filzah & Exciting Prizes To Be Won!

Can you believe Secret Recipe is now 25 years old? The beloved leading and largest homegrown café chain has just marked its silver anniversary at their CITTA Mall outlet! Together with fun events filled with food and entertainment, was the initiation of Secret Recipe’s newest brand ambassador- Mira Filzah aka Malaysia’s sweetheart.

Mira Filzah Appointed New Ambassador At Secret Recipe’s 25th Anniversary

Secret Recipe 25th

This joyous occasion was officiated by Mr Patrick Sim (Group Business Development Director), Ms. Evelyn Lee (Head of Marketing) and Mr. Rodzi Ahmad (Head of Operation). Present at the event were several VIPs, members of the media, and the Secret Recipe team.

“Today marks an important chapter in our ongoing story at Secret Recipe. Since its inception back in 1997, we have grown along the years to become a household name, now with more than 440 outlets in Malaysia, Singapore, Indonesia, Thailand, Brunei, Maldives and Bangladesh. We continue to strive in maintaining our legacy in creating a great dining experience at affordable prices for our customers. We look forward to achieving more milestones together in the future,” said Sim.

Mira was also enthused to be joining the Secret Recipe family as its newest ambassador. With 7.3 million followers on social media, the well-loved actress expressed her excitement in creating more memorable moments with Secret Recipe. She stated that she has fond memories of growing up with the brand, including celebrating occasions and enjoying simple meals at the café with her family and friends.

Secret Recipe 25th

A cake-cutting ceremony featuring Secret Recipe’s famous “The Red Velvet Cake” commemorated this momentous event.

Secret Recipe 25th

Spin & Win!

In conjunction with their 25th anniversary, Secret Recipe is giving away RM2.5 million worth of prizes to participants who enter their Spin & Win contest! The grand prizes range from a Proton X50, Samsung Galaxy S22+ to a Sharp 60” Android UHD TV and many more. The steps are simple:

  1. Register as a Secret Recipe Rewards member on their app
  2. Get 1 spin for each receipt with a minimum spend of RM30.
  3. Each spin entitles you to a guaranteed prize voucher and an automatic entry into the Grand Lucky Draw

That’s it! All participants will win a guaranteed prize of vouchers, points and more. Not to mention, an automatic entry into the Grand Lucky Draw.

That’s it! The contest runs from now till 31st October 2022 so don’t miss out foodies, good luck!

Secret Recipe

Find your nearest outlet here.

Sign up as a Secret Recipe Rewards member here.

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