KUALA LUMPUR, 2nd February 2024 – Burger King is ringing in the Year of The Dragon with the launch of its newest limited-time offer (LTO), the Lucky Your Way set meals, as part of its festive celebration in anticipation of the upcoming Lunar New Year.
Available from 1st February to 11th March 2024, the Lucky Your Way set meals feature an exclusive menu inspired by the Chinese New Year, meticulously crafted to capture the essence of the season. Focusing on capturing as much prosperity as possible, each item is carefully curated to symbolise luck and happiness, offering a sensory journey that transcends the ordinary. A breakdown of the Lucky Your Way menu showcases bountiful burgers packed with shredded purple cabbage, nacho cheese sauce, barbeque sauce, American cheese, and carefully customised proteins, including;
- Lucky Tendergrill: Stacking multiple layers of deliciousness, the Lucky Tendergrill promises a cluck-ing good time with the inclusion of a delectable 100% flame-grilled & 100% chicken thigh meat, as well as crispy chicken strips between layers of sauce, cheese and fluffy burger buns.
- Lucky Double Beef: Coming in Huat with double the taste, the Lucky Double Beef comes packed with two perfectly 100% flame-grilled beef patties with no preservatives & fillers, and succulent beef-acon strips nestled in between multiple delightful layers.
- Lucky Salmon: A power-packed portion absolutely swimming with flavour, the Lucky Salmon burger offers a succulent salmon patty paired with crispy chicken strips, perfectly placed between layers for the ultimate taste of prosperity.
No meal is complete without a tasty thirst-quencher, which is why Burger King is also introducing the Lime-Flavoured Fizz, a palate cleanser that comes with a refreshing burst of citrus to round off your meal. The Lucky Your Way menu also comes with a trio of delectable desserts to enjoy. Indulge your sweet tooth with the classically decadent taste of caramel with the Salted Caramel Cone, the Salted Caramel Sundae Cup, or, if you’re feeling lucky, the Salted Caramel Coke Float.
Adding to the excitement is the introduction of the Burger King Roving Wheel Game, available from February 10th to 18th, featuring two-time slots, one from 11 am to 3 pm and one from 5 pm to 9 pm. Keep an eye out at 7 selected Burger King outlets for the Burger King Roving Wheel including; Ipoh Parade, Johor Bahru City Square, Aeon Tebrau, Prangin Mall, Midvalley Mall, Pavilion Kuala Lumpur & Sunway Carnival—a large, circular wheel divided into sections, each marked with different prizes, actions, or outcomes. Customers can take turns spinning the wheel for a chance to win vouchers for a free side, drink, or meals to redeem at their closest physical Burger King store with no purchase required. For every slot, limit up to 100 redemptions only.
Burger King is launching an exciting microsite game available from February 1st to 29th, where customers can unleash their creativity in building their Lucky Burgers and win some digital vouchers which can be redeemed in any Burger King outlet. Additionally, participants can also join our online contest by uploading their lucky receipts to stand a chance to win enticing gold prizes, including the grand prize of 3 x 10g Gold Coins and the first prize of 8 x 1g Gold Waffles. Customers can access the Burger King games here: https://luckyyourway.burgerking.com.my/
The iconic fast-food chain took celebrations a step further, with patrons experiencing the joyous Chinese New Year atmosphere at its Seksyen 13 location. Complete with captivating lion dances and a unique exclusive Yee Sang tossing ceremony featuring Burger King ingredients such as onion rings, salmon patties, chicken strips, nacho cheese sauce, and more, participants got the opportunity to welcome the Year of the Dragon with a culinary experience that fused delectable flavours with festive cheer.
Mrs. Lee, Chief Executive Officer of Cosmo Restaurants Sdn. Bhd, shared her enthusiasm for the Chinese New Year celebrations, stating, “At Burger King, we take great pride in embracing the diverse cultural traditions of the Lunar New Year. Our ‘Lucky Your Way’ set meals reflect our commitment to providing not just a meal but a memorable experience that spreads joy, luck, and prosperity throughout our community.”
The Lucky Your Way set will be available at all Burger King locations nationwide and can also be ordered through selected food delivery platforms. For more information about Burger King® and its ongoing promotions, please visit https://www.burgerking.com.my/.
Source: Press Release