Carlsberg Cheers to the Fans and the Most Anticipated Football Showdown

Football mania is approaching soon and fans across the nation will be looking for the perfect venue to cheer on their favourite teams! Thus, Carlsberg will be throwing over 300 viewing parties specially for football lovers across Malaysia.


Kick-Off This Football Season With Carlsberg

The most anticipated tournament of the year is finally upon us and soon, the streets of Malaysia will be filled with sport lovers seeking the ideal brew to cheer on their favourite teams with their friends and family. As huge lovers of football, Carlsberg celebrates all football occasions by calling fans to cheer for their teams and enjoy match-day gatherings together!

This year, Carlsberg is activating more than 300 celebrations across sports bars, pubs and eateries nationwide from November to mid-December. As such, football-crazed lovers will be able to gather on match days as well as stand the chance to win exciting prizes including the Fizzics machine and exclusive jerseys.

“Cheers to the Fans” Events

For bigger showdowns, join the “Cheers to the Fans” events at Pavilion Bukit Jalil on 2nd, 9th, 10th and 18th of December! Fans will get to watch the game in an adrenaline-pumped arena plus participate in fun games such as:

  • Cheers to the Fans station: assess the vocal powers of fans
  • Cheers to the Managers station: football lovers, now’s your time to showcase your game-play strategies
  • Cheers to the Wingers station: for the ultimate photo shot
  • Cheers to the Commentators station: test your football knowledge

Die-hard fans who join all four viewing parties will also be rewarded with a free carton of Carlsberg products!

“Football lovers are dedicated, enthusiastic and keen to celebrate the sport while watching the most enigmatic football event. To Carlsberg, celebration is what we aspire to always do best and what better way to celebrate the game with football lovers than to make every game night a festive one,” stated Stefano Clini, Managing Director of Carlsberg Malaysia.


Carlsberg is also rewarding consumers with exclusive money-can’t-buy football jerseys with purchase of RM120 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew on official e-commerce sites Shopee and Potboy. Consumers who spend RM20 or more on Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew in participating convenience stores will also be instantly rewarded with RM5 eWallet Touch n’Go credit in WM or RM5 GrabPay credit over in EM. Both purchasing platforms also give consumers an opportunity to be in the running for Adidas Cash Vouchers worth RM500!

For more exciting news and information on the viewing parties, visit @CarlsbergMY on Facebook  for the latest updates! And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.

Source: Press Release


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