The hustle culture is real and here to stay. While we relentlessly work towards our goals, it’s time to celebrate how far we’ve come and let loose for a bit. Chivas Malaysia is giving everyone the opportunity to do so with their ‘I Rise, We Rise’ 2-day pop-up at the end of this month! Expect amazing drinks, interactive games, lit DJ sets and so much more!
‘I Rise, We Rise’ With Chivas At Their 2-Day Pop-Up Event End Of This October
Happening for 2 days only, Chivas Malaysia is celebrating all you hard-working Malaysians with their 2-day pop-up event at Sentul Depot from 28 to 29 October. Bringing the ‘I Rise, We Rise’ campaign to KL, enjoy an explosive line-up of local and international music talents, including DJs Playground, at the Main Stage, bringing everyone together to celebrate the blend that inspires us to rise together.
Get ready to explore uniquely curated rooms based on four key pillars:
R – Rise with the rhythm of the Regal Wave to explore the world of Chivas and traverse through the brand’s HUSTLE journey to becoming the world’s best-selling Scotch Whisky with an immersive experience
I – Interact with a unique art installation inspired by the “I Rise, We Rise” movement, bringing to life the philosophy to work towards success for both yourself and the community
S – Style it your way with a Street Regal collaboration with the best of the local streetwear scene as dressing for success takes a whole new meaning
E – Elevate your taste and experience the flavours of Chivas like you’ve never tasted them before with specially curated cocktails
Of course, Chivas ‘I Rise, We Rise’ will be showcasing the talents of the respective local Hero Risers, sharing their passion and journey to success with the community. Namely Ronald Chew, founder of renowned streetwear brand, NERDUNIT; Jon Lee, founder of Penrose KL, the hottest new cocktail bar on the scene; Pamela Tan, an artist known for creating spaces that are interactive and captivating; as well as DJ Reeve, together with his collective DJs Playground.
With their determination and thirst for success, each of these Hero Risers personify what “I Rise, We Rise” means to them through these collaborations that celebrate their journey, the teams they work with, as well as their peers.
Stand A Chance To Meet & Interact With LISA In A Unique Virtual World!
In addition to that, if you attend Chivas ‘I Rise, We Rise’, you can stand a chance to win exclusive tickets for a special virtual event featuring Chivas Regal Global Ambassador, LISA! The Chivas Regal x LISA virtual event is the first immersive brand-owned virtual event in Asia and you’ll get the opportunity to interact with LISA herself in a unique virtual Chivas world!
Earlier this year, Chivas announced LISA, one of the world’s most influential K-Pop musicians, as its new ambassador and the first female face of the brand in Asia. The “I Rise, We Rise” campaign was created for the hustle generation – those who forge their own paths and elevate themselves as well as others around them. And there is no one better to champion this movement than the iconic LISA.
Celebrate The End Of Another Great Month With Chivas!
Don’t miss out on this epic event to celebrate and inspire that inner warrior in you. Go on and rise to the occasion with Chivas ‘I Rise, We Rise’ pop-up event. To be a part of Chivas “I Rise, We Rise”, limited tickets are available through registration at https://www.chivas.com/rise. Besides, you can also obtain tickets to the exclusive event by purchasing bottles at Pernod Ricard E-Commerce store.
For more info on the performances, activations, and guest bartenders at the Chivas “I Rise, We Rise” event, head on over to www.facebook.com/chivas.my.
*The Chivas Regal ‘I Rise, We Rise’ event are exclusively available to non-Muslims aged 21 and above. Enjoy responsibly. Do not drink and drive.*
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