Coach On The Move Is Now At IOI City Mall, Bringing The Holiday Joy To All!

On their fourth and final stop, Coach’s bespoke pop-up will be bringing along all the amazing installations, booths, and even the ever-so-loyal prehistoric mascot— Rexy! Speaking of Rexy… she’ll definitely be the reason to draw mall-goers in as a larger-than-life version of her will be at the entrance to welcome everyone in. Don’t fret, the entrance isn’t the only time you’ll be interacting with this dinosaur! 


All Aboard! Coach On The Move Now At IOI City Mall 

Hop abroad on the stunning double-decker bus, its candy cane-adorned wrapping is just a (not-so) subtle hint at all the merry magic inside! 

Dress your best, cause you’ll find that every little corner has an insta-worthy accent that’ll definitely have you bringing holiday cheer to the ‘gram. But that’s not all, you can find present ideas at their Holiday Gift Shop. Spot all sorts of Coach’s signature bags, and merchandise in a multitude of styles, shapes and colors— of course all sporting the signature Coach “C” emblem.

Get Your Self-Care Fixes And More

Enjoy unique holiday beverages at Gigi Coffee’s booth, where Coach’s Holiday Wonder served as the inspiration behind the menu. Or, visit Chuck’s booth for more gifts for your loved ones (or a skincare routine revamp!).


You can even unleash your inner artist and paint your very own little Rexy figurines!

AR Is Where The Fun’s At

Coach On The Move is a totally interactive experience! There are multiple QR codes scattered around. Some let you unlock tokens for games that will let you win exclusive Coach goodies. You can even bring Rexy to life! By just scanning a QR code guests can take part in a virtual Augmented Reality Rexy experience. Go into Rexy’s playground, dress her up, watch her groove, and let Rexy guide you around!


Be sure to visit your nearest Coach store or browse through their website to discover Coach’s winter collection. Lay your sights on the iconic Tabby and Rogue bags, party purses, and a special collection featuring Rexy.


Visit Coach On The Move Before It’s Too Late! 

Make your way down to IOI Mall this weekend cause this is the final stop to Coach’s winter tour! It’s an unforgettable way to end your 2022 with a bang! Find out more at

Happy holidays!

Written by Hanissya Hashim

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