FIRST-EVER Gentle Monster Store Is Now Open At The Exchange TRX

Kuala Lumpur, 29 November 2023 – Gentle Monster, the groundbreaking global eyewear brand, has officially launched in Malaysia, marking a significant milestone in its global expansion. The flagship Gentle Monster Kuala Lumpur store celebrated its grand debut at The Exchange TRX on November 29th, 2023, introducing a revolutionary retail experience unseen before in the market.


With emotional provocation as the key message to deliver, Gentle Monster portrays their brand identity through not only eyewear but also through physical space. Stretching across 3,522 square feet, the Gentle Monster Kuala Lumpur store is designed with a delicate eye for an extraordinary spatial experience. The facade artwork and metal objects are contrasted with the fluid movements of the hyper-real bison, creating an unfamiliar scene. The installation and artwork encountered throughout the space with various flowing paths provide a dynamic and colorful experience.

The exclusive store launch provided fashion enthusiasts with an opportunity to discover Gentle Monster’s latest 2024 Optical Collection. Explore the brand’s unique direction for optical frames that showcases bold and sophisticated metal detailing, as well as tinted lenses in various frames. The line’s daring, futuristic designs were on full display echoing the brand’s identity.

The Gentle Monster Kuala Lumpur store will be open from 10:00AM to 10:00PM daily and can be found at G.12A, Ground Level in The Exchange TRX, Persiaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.

About Gentle Monster

Founded in 2011, Gentle Monster has gained recognition for its audacious and innovative storytelling, aiming to ignite emotional passion through its unique approach to fashion. The brand’s unconventional philosophy is evident not only in its product selection but also in its collaborative ventures and the way it redefines the traditional brick-and-mortar store concept. Gentle Monster continues to push the boundaries of creativity with daring projects and sophisticated product offerings, further solidifying its pioneering position in the world of fashion and design.

Additional Message

Please note that Gentle Monster Kuala Lumpur store as well as Gentle Monster’s official global e-commerce platform ( are the exclusive authorized sources for Gentle Monster products in Malaysia. For a detailed list of other official global retailers, please refer to the website.

Gentle Monster prides themselves on maintaining consistent pricing, without partaking in any sales or promotions, both in-store and online. Any Gentle Monster products sold outside of the official retailers mentioned on the website or at values lower than the official recommended retail pricing should raise concerns regarding their authenticity.


Source: Press Release 

READ MORE: Top Brands You MUST Check Out At The Exchange TRX Mall (With Full List Of Merchants)

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