If you have ever worked in an eatery before, you know that it is not as easy as it appears to be. From making sure everything is sparkly clean before opening the doors to welcoming customers, ensuring each and every customer has the best experience with personal touches, coordinating with suppliers to get the freshest ingredients – you get the idea, it’s not easy. Surprisingly, the team behind Urban Daybreak Bangsar misses it.
Humble All-Day Breakfast Cafe In Bangsar
Strategically located in the heart of Bangsar, Urban Daybreak opened its door in 2019 after promising success from the initial outlet in George Town, Penang. Recently entering the first anniversary, the world was struck with coronavirus, causing the government to implement Movement Control Order as of 18th March 2020. Due to this, the food industry has been heavily affected, especially small eateries.
“I truly miss my regular customers and how things were,” says Mandee, who has been with Urban Daybreak since the very beginning. “We are human, we’re made to socialise,” further added by OJ, the head chef. With no dine-in customers, many eateries need to change their operations to keep up. “We are just having a very difficult time now,” says Jeremy, the co-founder of Urban Daybreak.
Sales Are Continuously Dropping
“The sales of our outlets have dropped 70% to 80%,” says Adran, from Urban Daybreak’s finance. “But despite this, I do have a sense of responsibility to ensure that all our staff is taken care of as we know that they have bills, loans to pay, and families with kids to take care of,” says Jeremy. The co-founders are reaching out to their savings to support the business.
The management is finding methods to pay the full salary for the team. So, how did the team try to stay afloat? First thing first, the management has decided not to take a single penny. Well, the second part is a tad bit strange. But, the team behind Urban Daybreak opened a delivery-based chicken rice joint. Yes, you have read it right. Delivery-based chicken rice joint.
An Innovative Way To Mitigate Rough Financial Period
Started out by creating well-regarded Fried Chicken Waffle and Urban’s Really Big Breakfast, the team behind the humble cafe ventured into something entirely new. Like most good business ideas, it started as a funny story. Jeremy wanted to prove to his friends that he can make scrumptious chicken rice. Just like that, Jeremy’s Chicks was born. However, creating something new during this tough period isn’t easy.
“We have created a new brand for chicken rice, a comfort food for Malaysians, at a very reasonable price. We are doing this because we need to sustain to pay full salary and not cutting down any manpower and also at the same time to offer something affordable to the community as it’s a tough time right now for everyone,” says Jeremy.
“Well, I know how to make chicken rice now,” says OJ as he laughs. “Normally, we have certain standard operating procedures for everything. Now, we are breaking norms. I am learning to be more patient,” adds Mandee. Unsurprisingly, venturing into Jeremy’s Chicks during Movement Control Order has made the team much stronger than before. “Taking care of each other like family is the key,” says Jeremy. Caring for the community, Jeremy’s Chicks is ranging between RM9 to RM10 per person.
The team stated, the truth is our food will never be as good as dining in. It was the main reason why Urban Daybreak was never on any food delivery service. But, at this tough time, it is important to comprise to survive. So, if you are looking for some all-day-breakfast, you can always get Fried Chicken Waffle via GrabFood. Breakfast in bed, anyone?
We Are All Going Through Tough Times, Together.
With so many eateries heavily affected, this is just one of the many stories to tell. It is definitely reassuring to learn that we are all going through this pandemic, together. Just like Audrey Hepburn once said, “As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others”. Try out Urban Daybreak Bangsar’s all-day-breakfast, or Jeremy’s Chicks’ chicken rice at home today!
Urban Daybreak Bangsar
Address: 11, Jalan Telawi 5, Bangsar, 59100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
Operating Hours: Daily, 8:00 a.m. – 7:30 p.m.
Status: Non-Halal
Order Now: Urban Daybreak Bangsar
Jeremy’s Chicks
Operating Hours: Daily, 11:00 a.m. – 7:00 p.m.
Status: Non-Halal
Order Now: Jeremy’s Chicks
Link(s): Instagram
–
We would like to invite you to join our New Private Community Group! Here you are free to ask questions, share your love for food, and explore the Klang Valley community! We will also regularly post about casual promos and latest findings.
Click on the button below and hunt good food with us today!
