Malaysia’s top lifestyle tea brand, Tealive has now made its mark in North America with the opening of its first outlet. It was launched last week in downtown Ottawa, Canada which attracted long queues of eager tea fans.
Tealive Partnered With Established Business Group
According to the founder and CEO of Loob Holding Sdn Bhd, Bryan Loo, Tealive initially was not targeting the North American market, but focusing on the brand’s expansion in South East Asia. However, an unnamed established business group that is involved in pastry and bakery ventures approached Loob Holding with the proposal of setting up Tealive in Canada.
“We’re convinced that our chosen local partner in Canada will be a good fit as they have over 20 years of experience in the food and beverage segment.”
Loo revealed that the partner was committed to establishing 50 outlets across Canada in the next five years.
“This entry into Canada and planned expansion across the country will give us an opportunity to learn more about the North American market up close. So, we may tap into the lucrative US market next,” Loo said.
Loo furthermore stated that their partners came across Tealive when they were travelling to South East Asia, and they came to like the brand’s reach, scalable format, and creative locations such as petrol stations. They believed that the famous tea brand would be an ideal format for a Western market like the US.
“They are convinced that Tealive is a unique offering in the boba market in line with our brand promise of ‘Always More Than Tea’. Tealive has an extremely wide range of drinks in our portfolio and also our current extension into food through Tealive Eats.
“You can see that we have a food menu that sets us apart from the typical pearl milk tea industry. Our Canadian launch menu is indeed innovative and exciting with the drinks and food that are curated for local palates without compromising our unique Tealive breakthrough experience,” Loo added.
Tealive Canada Outlet’s Grand Opening Overwhelmed By Customers
Tealive fulfilled its brand promise of “Always More Than Tea” in the new continent through its wide range of speciality coffees, signature toasteas and artisanal food. They have also extended the menu into Mac & Cheese, fried snacks and offer value meals, along with combos macarons, pastries and cakes.
Many eager boba lovers swamped the grand opening of the new store at Somerset Street downtown . Attending the monumental occasion were local influencers like Eric Chan of Ottawa Nibbles, Melissa of Mels Hangry Table, Allie of YumYumYow, Marilou of 20ys and Anglea of Anglea Bites.
Loo is bullish on the potential of the global bubble tea market and wants to position Loob at a point where it is ready to ride the next wave.
“According to leading market research firm Facts and Factors, the Global Bubble Tea Market size was valued at around US$2.1 billion in 2020 and is estimated to grow to about US$4.5 billion by 2026, at a compounded annual growth rate of 8.1% between 2021 and 2026,” he said.
“Tealive is known as the brand that’s ‘Born in Malaysia, Raised for the World’. Now, thanks to our millions of customers in 10 countries, we’re truly global as we’re present on five continents,” he quipped.
Source: Press Release
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