Popular bubble tea brand Tealive has been voted the Most Trusted Brand in Malaysia in a survey by Reader’s Digest. According to Reader’s Digest, the survey sees Tealive emerge top with an outright higher score than other brands in Malaysia.
The holding company of Tealive, Loob Holding Sdn Bhd founder and CEO Bryan Loo received the Platinum Award from Sheron White who represented Reader’s Digest Editor-in-Chief Louise Waterson at a gala dinner on 14 June 2022.
The Asia Reader’s Digest Most Trusted Brand award is based on its “Trusted Brands Survey” which is an audited survey conducted by independent marketing research company, Catalyst Research. The survey identifies which brands consumers trust the most and provides an objective reference point for the market. It has a long-established reputation as the premier measure of brand trust in Malaysia and worldwide.
This edition of the awards covers a sample size of 8,000 individuals across 5 regional markets including Malaysia, Singapore, the Philippines, Hong Kong, and Taiwan. Consumers were required to name the brand they trust above all others and then rate the brand according to the six attributes of trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.
Tealive Delighted To Be A Consumers’ Pick Brand
An elated Loo thanked the millions of Tealive customers in Malaysia for this unexpected recognition. He attributed this accolade to the passion, diligence and innovative spirit of everyone in the Tealive family.
“This is one award in which one doesn’t apply for but is chosen by consumers in the survey. We’re humbled to learn the results showed Tealive had an overwhelmingly higher score than the nearest competitor,” he said.
“We will continue to do what we’ve been doing: always coming up with new ideas and innovative ways to meet customer needs and desires. We will stay true to our brand promise of ‘Always More Than Tea’ to delight our tea-lovers everywhere,” he added, noting that this was a fitting apex to the multiple awards the brand has won thus far.
Tealive had previously been awarded for its marketing excellence, e-commerce prowess, outstanding talent management and halal compliance.
An Inspiration To Homegrown Brands
Loo added that the win is also a testimony that Malaysians can create world-class products.
“This is why we are a brand that’s ‘Born in Malaysia, Raised for the World’. This honour has motivated us to innovate more to win every appetite with our extensive menu,” he said.
Brewing in the Malaysian market since February 2017, Tealive has now bubbled into the largest lifestyle tea brand in Southeast Asia. Today, it serves over 750 outlets in countries, including the UK, Australia, Brunei, Myanmar, Cambodia, Vietnam and the Philippines, and is Malaysia’s largest Made-To-Order beverage provider.
Tealive Continues To Innovate
Well-known today for its entrepreneurial spirit, Tealive created its DIY bubble tea kit just one week after the pandemic forced the population into lockdown, so Malaysians could continue to enjoy their favourite bubble tea at home. Within three days of launching online, Tealive had sold 1000 of the kits, which have since gone on to win numerous awards.
Tealive maintains customers’ interest by often providing them exciting things to look forward to, such as limited-time offerings and exciting brand collaborations. It had previously collaborated with Wall’s Ice Cream of Unilever, Mamee Boba Instant Noodles, Famous Amos chocolate chip cookies, Biscoff caramel biscuits and Oreo cookies.
Recently, it partnered with Nestlé’s KITKAT for an exclusive menu, the KITKAT Coco Wafer Smoothie series, made using KITKAT’s wafer spread with chocolate cookie crumbs.
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