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The Social Group x Melissa Tan launches ‘We’re Endangered Too’ menu in aid of The Lost Food Project & Free Tree Society

Neighbourhood institution, The Social Group, has teamed up with Melissa Tan, a zero-waste advocate, TV host and Asia’s Next Top Model contestant, to launch a new and exclusive drinks menu to raise awareness of the global climate crisis. In support of two charities, The Lost Food Project and Free Tree Society, the list, entitled ‘We’re Endangered Too,’ carries an important message highlighting that climate change not only endangers life in our oceans and in the arctic, but humanity too.

Launching in October, and available at all of The Social Group’s outlets, the collection of coolers will see 50% of each drink sold donated to The Lost Food Project and Free Tree Society. The Lost Food Project is Malaysia’s largest food bank, rescuing surplus, quality and nutritious food that would otherwise go to landfill, and redistributing it to those most in need, whilst Free Tree Society is an environmental organisation which gives and promotes the planting of trees to naturally reverse the impacts of climate change.

Speaking about the campaign, co-founder of The Social Group, Mei-Li Tan said: “Climate change is one of the most urgent crises facing the world today and we’re taking baby steps to do our bit for the planet in any small way we can like managing our food waste with our partner Eco Foodsoft to convert food waste to compost using black soldier flies and African night crawlers, which is then used for animal feed and for planting trees.”

“And now, through this project, we hope to tackle climate change by raising awareness and influencing the people around us to live and consume more conscientiously and sustainably before it’s too late.”

The names of the drinks have been carefully selected to give a nod to the urgent need to save our bees, which we depend on to pollinate our crops to produce fruits and seeds for human consumption; save our trees which we depend on to reduce greenhouse gas emissions and cool the planet; and save our seas, which absorb carbon dioxide from the atmosphere, reducing climate change impacts as well as providing a huge proportion of the animal protein we eat.

“I’m thrilled to be a part of the ‘We’re Endangered Too’ project and hope more people will journey with us to raise awareness and join our fight against climate change,” says Melissa. “To add to that, there is nothing better than an ice cold thirst quencher to beat the heat, so when I was asked to craft a series of drinks for this amazing project, I jumped at the chance – and they look and taste fantastic too!” she adds.

Using Trigona honey – produced by stingless bees that are endemic to Malaysia – as the base of the mocktail sippers, Save the Seas blends ginger mint tea, mint syrup, lemongrass, Trigona honey and butterfly pea flower to create a vivid blue appearance; Save the Bees brings vibrant zests of passionfruit syrup, yellow capsicum juice, freshly squeezed lemon juice, butterfly pea flower, tonic and Trigona honey; while Save the Trees oozes fresh zings of earthy pandan juice, caramel syrup, condensed milk, yogurt and Trigona honey.

“The climate emergency is a very real and imminent threat to our species,” says Suzanne Mooney, founder of The Lost Food Project. “ The time to take action is now, before we all feel the irreversible effects of climate change, and through initiatives like this, we hope to be able to reach people with this important message,” she adds.

“The compost generated from the ‘We’re Endangered Too’ initiative will go into the planting of trees, towards the mitigation of climate change through carbon sequestration,” says Baida Hercus, president of Free Tree Society Kuala Lumpur. “Every restaurant that composts and re-distributes excess food means a reduction in the amount of waste going into landfills, which are significant contributors of greenhouse gases. We’re happy to see The Social Group leading the way on this.”

The ‘We’re Endangered Too’ drinks will be priced at RM15++ per drink and will make their debut at the KL Eco Film Festival on 12 October 2019. The menu will also be available at The Social Publika and Lisette’s Café & Bakery in Bangsar and Subang.

Source: Press Release

 

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