The holding company of famous bubble tea brand Tealive, Loob Holding Sdn Bhd has teamed up with TiffinLabs to introduce the food tech brand into Malaysia. The collaboration planned to present Tiffinlabs’ virtual restaurant brands in 100 Tealive and Bask Bear locations around the country.
Bringing TiffinLabs Into Malaysia
Since 2019, TiffinLabs has established itself as a global food service platform that owns over 20 virtual restaurant brands which help to empower F&B operators as well as food ingredient producers. It aims to create opportunities for restauranteurs to thrive along with the trending wave of food delivery services. With the current partnership, TiffinLabs will make its grand entrance into the Malaysian market alongside one of the country’s largest F&B company.
TiffinLabs’ virtual restaurant brands encompass different worldwide cuisines, and currently delivering quality food to consumers’ doorsteps across United States and Singapore. Their brand line includes La Takorea, RBL Burgers, Phat Fingers Korean Fried Chicken, Publico Italian Kitchen, and so on.
The founder and CEO of Loob, Bryan Loo stated that the Malaysian market is ripe enough for such virtual restaurant brands as people has come a long way from the pre-pandemic days, with food delivery being the new norm.
“We’re a regional player specialising in the premium quick-service segment and working with TiffinLabs to launch their delivery-optimised virtual restaurant brands in our kitchens is a good fit into our corporate plans,” he said.
According to Loo, he pledged to utilize the company’s resources to set up 100 kitchens gradually over the next few years. He said they have shortlisted several locations, and will also decide with TiffinLabs on which brands to roll out first.
Partnership With Loob Generates High Hopes For The Malaysian F&B Industry
TiffinLabs’ co-founder and President for Southeast Asia, Phuminant Tantiprasongchai, said Loob was an ideal launch partner as evident from its trail-blazing record in the highly-competitive lifestyle tea segment.
“We have seen how Loob has grown its Tealive brand to more than 700 stores in under five years and it’s now the undisputed market leader in Malaysia. We see many opportunities in combining Tealive’s depth of market understanding and penetration with our expertise of developing and growing delivery-first virtual restaurant brands to fully capture the rapidly growing food delivery demand,” he said.
Tantiprasongchai looks forward to unleashing the synergies of the two companies through this collaborative partnership. Morover, they will also begin introducing Halal-certified plant-based protein products as part of the menu to serve the rapidly-growing alternative protein segment.
“At TiffinLabs, we create and scale delivery-optimised virtual restaurant brands curated by our world-leading culinary team and proprietary food trend analytics engine.”
“With Loob as our major launch partner, we envision our virtual restaurant brands and solutions to also be licensed to other Malaysian F&B businesses and operators, particularly in the SME space, to boost their delivery revenues from food delivery by 200-300% while continuing to focus on regaining dine-in volumes,” he added.
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